Oliver Clague · Natural Capital · Ground Truth

Field notes
from the intersection
of nature and capital.

I came to rewilding through years in wildlife television. In TV it was all about taking complex science and making something people not only understand, but engage with. Because people protect what they love.

I believe in the power of Natural Capital to change the world. Aikido-style — redirecting the force of capital toward nature's recovery.

I want people to understand it. To see how it applies to them. To rewild their own thinking.

Read the essays Explore resources
Who I am

I'm a Natural Capital Developer at Restore — a UK ecological restoration company managing 76,000+ acres of land. Before that, fifteen years making wildlife films for the BBC, Netflix and National Geographic, including the PBS Wild Hope rewilding series.

Ground Truth is where I think out loud. About nature finance, ecological systems, the strange parallels between how landscapes recover and how humans do. It is not a content strategy. It is a field notebook.

Oliver ClagueNatural Capital Developer · Bristol, UK
01
Long-form · Essays
Disturbance, recovery
and the systems between.
Coming soon · Essay 01
Disturbance
On fire, flood, and the gap a fallen tree makes in a canopy. Why the thing that looks like destruction is often the mechanism of renewal — in landscapes, in markets, in lives.
In progress →
Coming soon · Essay 02
The Seedbank
The self that persists beneath the disturbance. On the golden thread that connects our disparate life stages — and what we discover we always were, when the canopy finally opens.
In progress →
Coming soon · Essay 03
The Rewilded Mind
What Yellowstone's wolves teach us about attention, distraction, and the trophic cascades of human consciousness.
In progress →
02
Reading · Book Reviews
The books that built
this field. Reviewed honestly.
Mar
2026
Book Review · Agriculture · History
The Killing of the Countryside — Graham Harvey (1997)
Harvey wrote this as an elegy, almost certainly without imagining that 28 years later there would be a government Land Use Framework, a thriving natural capital sector, and companies specifically restoring everything he described being lost. What did he see coming? What would he make of what we've built in response?
Soon
Book Review · Ecology
Entangled Life — Merlin Sheldrake
On fungi, networks, and the intelligence that moves through systems we barely understand. The mycorrhizal metaphor for nature finance is almost too perfect.
Soon
Book Review · Economics
Doughnut Economics — Kate Raworth
The book that reframed what economies are for. Read through a natural capital lens, it is a blueprint for exactly what the nature market is trying to build.
03
Tools · Resources
Making nature finance
legible. For everyone.
⌕
The Acronym Index
Every initialism in nature markets and the UK land economy. Plainly explained. Searchable.
◎
The Web of Connections
An interactive map of how every framework, scheme and product connects. Hover to explore.
▦
The Policy Timeline
From the Environment Act 2021 to the Land Use Framework 2026. Coming soon.
⬡
The Buyer's Guide
If you're a corporate sustainability director trying to understand nature investment in practice. Coming soon.
Find me in
the field.

I write about nature finance, ecological restoration and the intersection of landscape and capital. Dispatches from inside the machine, not commentary from the outside.

in
LinkedIn
Oliver Clague
🌿
Day job
Restore · restoredland.com
✉
Email
oliver@groundtruth.earth